It started with a little girl
named Myla.
Every family business has a founding story. Ours is Myla, our 8-year-old daughter. What started in our kitchen as a search for ways to strengthen her immune system and calm her eczema has grown, six years on, into a brand trusted by hundreds of thousands of families nationwide.
Prevention, not just treatment.
When Myla's eczema flared, we refused to settle for another cream. We wanted something natural. Something that would build her up from the inside. We've always believed prevention is better than cure, so we set out to support her whole immune system, not just chase one symptom.
One answer kept coming back to us: sea moss. Trusted in our own families for generations, it's a natural source of vitamin C and zinc, which contribute to the normal function of the immune system. So we rolled up our sleeves and made it ourselves, at our kitchen table, from moss harvested in St. Lucia.
Friends asked for a jar. Then their friends did. Then 2020 arrived. As families everywhere began taking their health into their own hands, more and more of them found their way to us. What started at our kitchen table became a mission shared by thousands of families.
Every jar still carries Myla's name, and the promise we made on day one: real ingredients, made fresh, nothing hidden on the label.
Three promises on every label
Real ingredients
Three ingredients, all wholefoods, all pronounceable. No preservatives, colours or synthetic anything — if we wouldn't give it to Myla, we won't sell it to you.
Made fresh
We blend to order in London and stamp every jar with its made-on date. Fresh food should behave like fresh food — that's why ours lives in the fridge, not on a shelf.
Nothing hidden
From the farmers we name to the labs that test each batch, you can trace every jar back to the volcanic waters it grew in. Ask us anything — we answer.
Grown wild in St. Lucia. Harvested with patience.
We work hand-in-hand with local farmers in St. Lucia who share our commitment to quality and sustainability, the same partners we started with. Their sea moss grows wild in protected volcanic waters, never in pools.
To let the ecosystem regenerate, it's harvested only five times a year. It dries in the sun by day and the moon by night, is tested in independent third-party labs for minerals, microbes and heavy metals, and then travels to our London kitchen to be made into your jar.
Working directly means our farmers earn properly and we know exactly what goes into every batch. That's a trade we'll never shortcut.
Taste the difference, fresh from our kitchen.
